![]() Then, you must develop your content around those queries. To apply SEO, you need to know the keywords that the audience you want to reach is searching for. ![]() Thereby, your website will be found by someone who is actively searching for what you offer. ![]() SEO, or Search Engine Optimization, allows your content to rank in the top positions of search engines. When you start content production in your company, your public must be able to find it. But the most common is converting visitors to leads, who will be more qualified if you use content allied to other strategies, such as email marketing. At the bottom, more specific content is necessary, such as testimonials and demonstrations.Ĭonsidering these parameters - channel, format, and type ― you may choose the best content to lead your buyer persona to do what you expect to achieve with your marketing campaign.Ĭontent Marketing may be used according to various objectives. ![]() The objectives may be achieved through different types of content too, like blog posts, ebooks, infographics, videos, quizzes, templates, datasheets, and so on.Ĭontent Marketing is oriented by a funnel, that also influences the type of content to be used.Īt the top of the funnel, for example, the content has to be more general, like complete guides. Each channel may demand a different format. ![]()
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